Marketing Insights

The Advertising Ecosystem

McGraw Hill

In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advertising industry — people, purpose, process, and perspective.

Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world’s most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across media, PR, social, experiential, and e-commerce, first at BBDO and now as part of Omnicom Production.

Together, Shanita and Sean unpack the ever-evolving advertising ecosystem — how brands are building content systems that deliver at scale without losing soul — and what it takes to balance that professional intensity with real-life priorities like faith, family, and growth.

Get ready for an inspiring, behind-the-scenes look at how leaders like Sean bring both strategy and humanity to the fast-paced world of modern marketing.


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