Marketing Insights
Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every month—don’t miss out!
Episodes
85 episodes
Beetlejuice Brands
After listening to this episode, you’ll walk away with 10 Beetlejuice Branding lessons for building an unforgettable brand, complete with real-world examples. Marketing expert and Marketing Insights host Shanita Akintonde will share ti...
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18:40
Bipartisan Brands
I know we usually jump straight into marketing tips and insights, but this episode has a bit of a twist. We're talking about something near and dear to all of us in the marketing world—brands and their connection to politics. And with th...
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9:30
Airborne Brands
Fly, Fly away!! There’s not a more pleasant way to get away! At least for SOME people. Just ask your favorite Podcast Professor, Shanita Akintonde. This marketing consultant and entrepreneur has a suitcase full of brands that support her ...
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15:02
Mardi Gras Marketing
Mardi Gras is a festive occasion rooted in culture, community, and good Creole food. In this special edition of her Marketing Insights podcast series, Marketing Maven Shanita Akintonde invites listeners to grab some beads, bite some beign...
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6:05
Bad, Bad Brands (as in very, very good)
Join @Professor Shanita Akintonde as she explores the lands of Bad, bad (as in very good) brands. The baddest brands in the whole Marketing land (scape). Be sure to Post, Share and Like! #ShanitaSpeaks #BadBrands #EmbraceChange #McGrawHill #Mar...
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8:17
Signed, Sealed, Delivered Brands
Get ready to kick down the podcasting door in 2024! It’s your Marketing insights host Professor Shanita Akintonde with another insightful gem. Her January 2024 marketing jamboree is entitled Signed, Sealed, Delivered brands and it’s yours! #Sha...
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10:26
Bottoms Up Brands
Join Marketing Maven Shanita Akintonde as she gives you a ‘peek underneath‘ brands that delve into the undergarment industry. She calls them “Bottoms Up brands.” Throw your hands up and don’t miss another great listen! #CalvinKlein #Hanes #...
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16:26
Doggone Brands
Join Marketing Maven Shanita Akintonde as she shares insights about products, goods and services are “Top Dog” amongst the “doggylicious” options out there. So, let’s wag our tails, bark with excitement, and explore the world of pawsome product...
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9:21
Calling all Cat Lovers!
Attention, fabulous feline fanatics! Whether you're a dedicated cat mom, dad, or an all-around cat whisperer, you simply can't miss this chance to join marketing maven Shanita Akintonde on her meowgical journey of sharing top-notch brands that ...
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22:30
Executive Perspective on Career in Marketing: Interview with Steve Devore, Chief Client Officer at The Mars Agency
Steve is the Chief Client Officer at The Mars Agency, the largest, independently-owned shopper commerce agency in the world. Steve has spent almost 25 years agency side and in 2011, he founded TWINOAKS, a sister agency to Mars, based in Dallas....
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16:14
Executive Perspective on Career in Marketing: Interview with Melissa Lowry, Chief Marketing Officer for Zelle
As the Chief Marketing Officer for the Zelle brand, Melissa leads their marketing and communications strategy, execution, and results and manages a world-class marketing organization responsible for functions including brand strategy, B2B marke...
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11:01
Mentoring Matters
Mentoring. Matters. So do you. Listen in as Career Coach Shanita Akintonde shares her personal story on how to combine both. #MentoringMatters #CareerDevelopment #ShanitaSpeaksLLC #LeadershipSkills #Mentors #MarketingInsights #Podcast #McGrawHi...
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12:55
Able-bodied Brands
Happy Spring! Time to shake out your bunny tails and prepare your earlobes for an EGG-cellent Marketing Insights podcast entitled Able-bodied brands. This special episode is courtesy of Marketing Insights host, educator, author, career coac...
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17:19
To Influence or Not
Influencer Marketing is no longer simply a term; it's a strategy, tactic, and moneymaker. Join Marketing Expert Shanita Akintonde as she shares some of the creations that occur behind the content. #ShanitaSpeaksLLC #McGrawHill #InfluencerMarket...
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21:11
Conversational Marketing
Conversational marketing aims to create relationships with the customer by building trust through conversations and by making the buying experience as smooth and easy as possible. Interested in more from Greg Marshall & Mark Johnston? Visit...
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13:04
The Impact of Block Chain on the Future of Marketing
Blockchain in marketing can create a more secure relationship between brands and their customers, allowing them to design more targeted advertisements without needing to share so much data with so many companies. Interested in more from Greg Ma...
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9:57
Beloved Brands
The new year is here, and Marketing Maven Shanita Akintonde invites all marketers ready to capture the hearts of consumers to listen to her latest podcast and learn how to do it! @McGrawHill @ProfessorShanitaAkintonde #MarketingInsights #Be...
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36:52
Revisiting Gen Z Consumers – How will they Redefine Marketing?
Generational marketing is an important approach to how marketing managers do segmentation, targeting, and positioning. The Gen Z age group has been engaged in the most transformational period from childhood to adulthood and did not have the tra...
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10:33
The Reality of Augmented Reality Marketing
Putting the customer into the product experience is an important mantra in today’s marketing strategy. Augmented Reality enables a company to enhance the customer experience by placing them in the middle of the experience whether it’s trying on...
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9:06
Executive Perspective on Career in Marketing: Interview with Tina Cassidy, Chief Marketing Officer at GBH
As Chief Marketing Officer at GBH, Tina Cassidy is the steward of a legacy brand at a time of massive change in how audiences consume media. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visi...
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9:38
More than ¡Hola! What Marketers Need to Know about Hispanic Consumers
More than ¡Hola! What Marketers Need to Know about Hispanic Consumers. In this special Marketing Insights episode, host Shanita Akintonde shares an interview she conducted with fellow diversity in marketing consultant Jacqueline Camacho Ruiz, p...
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28:46
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The Ten Brand Commandments
Rinse and Repeat. That's a ready-made mantra behind many successful Holiday marketing messages. Learn several other tips from marketing expert Shanita Akintonde as she shares Ten Brand Commandments for creating memorable Boootifully buoyant, Pe...
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12:45
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Executive Perspective on Career in Marketing- Interview with Alan Miller, President of the COLLiDE Agency
Marketing today is vastly different than just a few years ago and understanding how organizations across industries leverage and support their marketing efforts is critical to success. In this edition of the Marketing Insights Podcast Series, D...
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7:49
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