Marketing Insights

Earned Media: A Seat at the Table

McGraw Hill

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0:00 | 35:23

Marketing Insights host and Demarquis McIntyre, Pr & Earned Media Strategist at CapitalOne, explore how communications strategy operates when trust is the product. Blending industry insight with personal perspective, they discuss credibility, crisis management, earned media, and the growth needed to develop a strong professional voice.