Marketing Insights
Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every month—don’t miss out!
Marketing Insights
The Role of Marketing in Crisis Management
- What is the role of marketing in crisis management?!?
- What’s the best approach for dealing with communication to stakeholders in times of crisis such as Covid19?!
- How can marketing best assist the process of getting things back on track after the crisis is over?
- For a firm that didn’t have a crisis management plan at present, what should firms begin doing right away to make sure they are not caught short next time?
Lean in to hear what researchers, master educators and authors Greg Marshall and Marshall Johnson, of Marketing Management 3e, have to say about this timely topic!
To see timely updates to the McGraw-Hill response to the coronavirus, click here.
Learn more about McGraw-Hill Marketing products here: bit.ly/MHEmarketing
